Bigdata Analysis Implementation in Financial Field: Evidence from China Merchants Bank & Ant Group

Abstract

Contemporarily, with the growing demands for data analysis, bigdata and machine learning scenarios are proposed in various aspects in order to handle the issues. Especially in finance field, the analysis approach could rapidly and directly increase the efficiency of daily issues as well as reduce the traditional cost. In addition, it can help to distinguish the risk, dig out the logic chain, as well as evaluate the value in not only bank industry but also the insurance, stocks as well as the Fintech corporations. This study chooses two cases to analysis the measures as well as the routine to add the bigdata approaches into the corporation business mode and daily issues. To be specific, the Ant and China Merchants Bank are selected as the two target companies. Moreover, the limitations as well as the defects as well as the future prospects have been given. Overall, these results shed light on guiding further exploration of implementation the state-of-art bigdata analysis techniques and concepts into finance field.