Research on the Intrinsic Influencing Factors of Individual Irrational Buying Behavior under Public Health Emergencies: -- Taking the CUG Community as an Example

Zihui Han

doi:10.54097/hbem.v9i.9074

Authors

Zihui Han

DOI:

https://doi.org/10.54097/hbem.v9i.9074

Keywords:

Public Health Events; Emergency Management; Irrationality; Individual Snapping Behavior.

Abstract

After the outbreak of New Crown Pneumonia, the rush shopping triggered by the epidemic continued, which brought shocks and challenges to the epidemic prevention and control order and public crisis management. Based on the individual behavioral decision-making model, this paper empirically investigated the intrinsic influencing factors of individual rush behavior under the epidemic using binary logistic analysis, and concluded that individual irrational rush behavior under the public health emergencies was associated with individual's gender, age, education level, satisfaction with community epidemic prevention and control work, individual's sensitivity to media reports, individual's response to surrounding The study concluded that individuals' irrational rush behavior was related to seven factors: gender, age, education level, satisfaction with community epidemic prevention, individual's sensitivity to media reports, individual's reaction to the nervous behavior of the surrounding people, and individual's knowledge about the epidemic, and finally proposed new people-oriented public crisis response strategies.

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