Scenario-based Construction and Dissemination of Digital Memory
-- A Case Study of NetEase Cloud Music's "Annual Listening Report"
DOI:
https://doi.org/10.54097/hbem.v9i.9244Keywords:
Digital Memory; The Scene; NetEase Cloud MusicAbstract
In recent years, the number of APP "annual report" has surged and there is a trend of flooding, but NetEase Cloud Music "Annual Listening Report" has been become a household name, widely praised. In this paper, case analysis, semi-structured interview and text analysis are adopted to conduct in-depth interviews with 15 NetEase Cloud users. Based on the triple structure of "scene-symbol-ritual", the annual listening report of NetEase Cloud is analyzed, and it is found that NetEase Cloud constructs scenarioized digital memory from three dimensions: scene recall, symbol meaning and ritual resonance. It achieves brand communication while strengthening users' emotional identity, and achieves good communication effect. At the same time, it points out the potential problems of quantifying personal preference and data privacy infringement in the annual listening report.
Downloads
References
Shao Peng, “Memory 4.0: The End Result of Digital Memory and Human Memory”, Journalism University,2016(05):67-72+149.
Lu Xiaohua, Li Huan, “Spatial migration, image reconstruction and Ritual interaction: A study on the construction of cultural Memory in WeChat mini program ‘Digital Forbidden City’”, New media research, 2021, 7 (21): 84-86 + 95. DOI: 10.16604 / j. carol carroll nki issn2096-0360.2021.21.021.
Wei Zhuo, “Research on User self-image construction in NetEase Cloud Music Annual Listening Music Report”, New media research, 2022, 8 (12): 80-82 + 86. DOI: 10.16604 / j. carol carroll nki issn2096-0360. 2022.12.001.
Hui-ling Feng, “Digital memory: cultural digital palace”, Journal of Chinese library, 2020 46-48 (03): 4-16. DOI: 10.13530 / j. carol carroll nki jlis. 2020019.
Li Fuqiang, “Immortality, Death and Love: Reflection and Criticism of Digital Memory”, Haihe Media, 2021 (06):26-29.
CAI Fei, “The Rise of the concept of ‘Scene’”, Chinese Journal of Social Science,2017-04-20(003).
Peng Lan, “Scene: the era of mobile media of the new elements”, Press, 2015 (3): 20 to 27 DOI: 10.16057 / j. carol carroll nki/g2.2015.03.003 31-1171.
Wang Junfeng, “Scene Music: A New Mode of Music Communication Based on User Scene”, Media, 2016 (21):66-68.
Yang Ping, “Self-presentation and identity in online social networking from the perspective of Interactive ritual chain: Starting from NetEase Cloud Music Annual Listening Report”, New media research, 2018, 4 (5): 29-31, DOI: 10.16604 / j. carol carroll nki issn2096-0360.2018.05.011.
Guy Debau, “Landscape Social Review”, Translated by Liang Hong, Guilin: Guangxi Normal University Press,2007: Preface 4-5.
Zheng Yanfang, “Research on the discourse ecology of Network Variety Shows from the perspective of Linguistic Landscape Science: A case study of the poster of iQiyi”, New media research, 2023, 9 (01): 117-120 + 124. DOI: 10.16604 / j. carol carroll nki issn2096-0360.2023.01.018.
Xie Yanglin, “Research on Interactive Ritual Chain of mobile music social platform -- Taking NetEase Cloud Music as an example”, New media research, 2022, 8 (10): 98-101. The DOI: 10.16604 / j. carol carroll nki issn2096-0360.2022.10.005.
Min Lingxin, “Analysis on operation mode of intelligent audio media in scene era -- Taking NetEase Cloud Music as an example”, Media Forum, 2002,5(24):80-84.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
