Study on the Influence of Tourism Short Video on Young People's Consumption Behavior and Countermeasures:  -- Taking Fangqi KIKI as an Example

Yexi Wang

doi:10.54097/hbem.v9i.9265

Authors

Yexi Wang

DOI:

https://doi.org/10.54097/hbem.v9i.9265

Keywords:

Online Celebrity; Short Video; Young People; Consuming Behavior.

Abstract

Under the background of informationization, social media plays a leading role in the application of Internet technology, especially the emergence of various live broadcast platforms, which has accelerated the economic change in online celebrity. With the integration and development of cultural tourism industry, more and more short tourism videos have enriched the content of short videos and promoted the development of tourism culture and industry. Tourism short videos have changed the way of information bearing and information dissemination, and the consumption habits of tourists have gradually changed under the influence of short videos. How to help young people correctly grasp consumption behavior has become a hot issue in society. As a special group, college students pursue fashion trends and are very interested in new things. At the same time, they are in the stage of ideological development. Under the influence of many factors such as keeping up with the trend, this brand-new economic phenomenon will have a great impact on college students' traditional consumption behavior and shopping methods. Taking online celebrity Fangqi kiki as an example, this paper analyzes the influence of short travel video on young people's consumption behavior and discusses its coping strategies.

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