Enhancing the International Communication Effectiveness of "The Spirit of Lei Feng" in Anshan: A Study of the External Propaganda Strategy of "Guo Mingyi's Story" from the Perspective of Eco-translatology

Abstract

As an important part of the fine traditional culture of the Chinese nation, the "spirit of Lei Feng" has always been an important content of domestic propaganda. With the continuous deepening of globalization, how to effectively spread this cultural phenomenon with Chinese characteristics to the international community has become an urgent problem to be solved. The Story of Guo Mingyi is a typical work that demonstrates the "spirit of Lei Feng". By applying the theoretical framework of ecological translation to its external publicity strategy research, exploring its translation strategies in terms of language, culture, and communication, and proposing targeted suggestions and measures, we can not only enrich and develop the theoretical system of ecological translation, but also enhance the international communication effectiveness of the "spirit of Lei Feng" in Anshan, promote the international dissemination of Chinese culture, and provide useful reference and enlightenment for the international dissemination of other cultural phenomena.