The Role of Big Data and Artificial Intelligence in Decision Support

Abstract

The 21st century is the digital age, and big data and artificial intelligence (AI) have become key drivers of innovation and development across industries. Applications for big data and AI are transforming into numerous sectors worldwide. This paper provides an overview of the definitions and characteristics of big data and AI, with a focus on the importance of Big Data Analytics (BDA) and AI in decision support. It offers valuable insights and data-driven decision-making for businesses while exploring the interplay between big data and AI in decision support. Taking the retail industry as an example, big data and AI can quickly analyze and process patterns and correlations hidden within massive datasets, enhancing the efficiency and accuracy of decision-making processes while reducing management and operational costs. They play a critical role in planning future product and service decisions. Through these examples, it is evident that big data and AI not only jointly promote development in these fields but also reshape the world around us. This paper aims to provide more accurate and comprehensive recommendations for the development of related industries and decision support.