Vol. 13 No. 3 (2025)

4th International Conference on Business Management, Marketing and Foreign Trade (BMMFT 2025)

Published: 30-12-2025

Articles

  • The Correlation Between Educational Attainment and Police Stops: A Logit Model Analysis

    Ziqi Lai
    1-5
    DOI: https://doi.org/10.54097/p0ypqh04

  • Generative Artificial Intelligence in FinTech Services: Use Cases, Value Creation and Emerging Regulatory Risks

    Jialin Guo
    6-11
    DOI: https://doi.org/10.54097/z1sthy47

  • Data-Driven Policy Iteration: The Path of Optimizing Green Consumption Policy by Digital Marketing

    Zhenyun Wang
    12-21
    DOI: https://doi.org/10.54097/wk1v5q02

  • The Investigation Related to the Impact of Cognitive Ability on Self-Esteem

    Kerui Ren
    22-26
    DOI: https://doi.org/10.54097/1ykc0k44

  • Investment Behaviour of Chinese and United States Retail Investors under Risk Events

    Yifei He
    27-31
    DOI: https://doi.org/10.54097/vs128p64

  • Smart Cities and Economic Growth: Evidence from Singapore

    Jiarui Zhang
    32-36
    DOI: https://doi.org/10.54097/8bz3fk27

  • Gree’s IP Marketing Strategy: Aligning Dong Mingzhu’s Personal Brand with The Middle-Aged and Elderly Market

    Linuo Pan
    37-46
    DOI: https://doi.org/10.54097/m2akgs10

  • Parent-child Family Travel in Macau

    Xin Jin
    47-50
    DOI: https://doi.org/10.54097/wfpsw266

  • The Influence of the New Media Digital Content Marketing Model in Live E-Commerce on Consumers' Purchasing Decisions

    Zhengqi Dong
    51-58
    DOI: https://doi.org/10.54097/3bq7y735

  • The Transformation and Innovation of Time-Honored Brands in Modern Society

    Rongrui Zhang
    59-64
    DOI: https://doi.org/10.54097/xqb9tp21

  • From User Segmentation to Brand Loyalty: HEYTEA's Path to Building Close Ties with Consumers

    Peiyu Yang
    65-71
    DOI: https://doi.org/10.54097/m15pbg70

  • Racing for Recognition: The Role of F1 Sponsorships in Driving Global Brand Value

    Weijia Wang
    72-77
    DOI: https://doi.org/10.54097/pqy0a088

  • The Impact of Personalised Playlists on User Retention: A Case Study of NetEast Cloud Music’s ‘Daylist’ Feature

    Han Wang
    78-83
    DOI: https://doi.org/10.54097/w6bp3b68

  • Marketing Strategies for NBA2K on PC Platform

    Kaiwen Zhang
    84-90
    DOI: https://doi.org/10.54097/c9xb3765

  • Digital Marketing Strategies on Short-Video Streaming Platforms: A Case Study of TikTok

    Jingyi Mo
    91-97
    DOI: https://doi.org/10.54097/2j1rgf94

  • Emotionally Immersed and Intentionally Spent: VR Game Monetization Shapes Gen Z’s Virtual Purchasing Behavior

    Yibing Ren
    98-104
    DOI: https://doi.org/10.54097/73b4ex56

  • Community-Driven Marketing in Gaming: A Case Study of Splatoon’s Fan-Organized Content and Brand Impact

    Sirui Xiao
    105-112
    DOI: https://doi.org/10.54097/xsn57d17

  • Whether and How ESG Lower Debt Costs in China

    Ziyi Zhou
    113-123
    DOI: https://doi.org/10.54097/zbhn6130

  • VAT on Private School Fees in the United Kingdom: An Economic and Social Review

    Xinwen Zhang
    124-127
    DOI: https://doi.org/10.54097/y8qj1q41

  • Comparative Analysis of Linear Regression and ARIMA Models for Stock Price Forecasting

    Boya Huang
    128-133
    DOI: https://doi.org/10.54097/xevnv916

  • OLS Regression Analysis of Education, Marriage and Self-Esteem Across Employment Status

    Chenxi Xu
    134-138
    DOI: https://doi.org/10.54097/kgsyb693

  • Academic Performance Predicts Competitive Gaming Talent: A Time-Adjusted OLS Analysis of CS2 Players

    Runbo Zhang
    139-145
    DOI: https://doi.org/10.54097/vtzp9142

  • AI in Finance: A Comparative Investigation of Machine Learning and Deep Learning Techniques for Financial Applications

    Xinheng Cheng
    146-152
    DOI: https://doi.org/10.54097/v10fbm91

  • Education as a Protective Factor: Exploring the Link Between Educational Attainment and Police Stops

    Jiaheng Li
    153-156
    DOI: https://doi.org/10.54097/y1p0ez11

  • The Impact of Environmental, Social, Governance Performance of Listed Companies on Financing Costs from a Dynamic Perspective

    Zhehao Gu
    157-163
    DOI: https://doi.org/10.54097/c875vp40

  • The Impact of Environmental, Social, Governance Performance on Enterprise Market Value: Evidence from Chinese A-share Listed Companies

    Weiqi Deng, Yunhan Ma, Yunmiao Ma
    164-170
    DOI: https://doi.org/10.54097/9g5xq018

  • The Role of Big Data and Artificial Intelligence in Decision Support

    Yanjin Zhu
    171-176
    DOI: https://doi.org/10.54097/beps1h07

  • The Origin of Gains Matters: A Comparative Analysis of the House Money and Windfall Effects in Investment Decisions

    Jiaqi Ye
    177-181
    DOI: https://doi.org/10.54097/2wgxfg07

  • The Holiday Effect in the Chinese A-Share Market: An Empirical Analysis (2020–2024)

    Yumo Li
    182-188
    DOI: https://doi.org/10.54097/5285jc84

  • The Impact of Stablecoins on Bitcoin Returns: An Empirical Analysis Based on VAR Model

    Huiyi Zhang
    189-196
    DOI: https://doi.org/10.54097/1yfpf608

  • Digital Legacy Governance: Exploring a Chinese Path under the Civil Code in Light of International Models

    Han Chen
    197-207
    DOI: https://doi.org/10.54097/6nx15a68

  • The Impact of Global Stock Index Fluctuations on U.S. Inflation: An Empirical Analysis Based on ARIMA and VAR Models

    Yitian Feng
    208-220
    DOI: https://doi.org/10.54097/e3et6p07

  • The Motivation and Economic Consequences of BYD's Vertical Integration Strategy

    Chunyi He
    221-227
    DOI: https://doi.org/10.54097/jjqx1v32

  • Major Shareholders' Shareholding Ratio on Corporate Investment Efficiency

    Kenan Zong
    228-233
    DOI: https://doi.org/10.54097/77vvqm68

  • Medical Financing Reform and the Pressure of Population Aging: Based on the Comparative Study of High-Income and Low-Income Countries in Asia

    Yaning Liang
    234-239
    DOI: https://doi.org/10.54097/mszzec84

  • The Analysis of the Current Development and Obstacle of Telemedicine Services in the Graying Society

    Xinrui Jiang
    240-246
    DOI: https://doi.org/10.54097/gprm0376

  • Empowering the Silver Economy Through Digital Intelligence: A Study on the Impact of Online Healthcare on the Convenience of Home-Based Elderly Care for Older Adults in China

    Ziyi Gong
    247-253
    DOI: https://doi.org/10.54097/8becdk74

  • Exploration of the Future Path for Empowering the Smart Elderly Care Industry Through the Development of Elderly Care Finance

    Yufei Shen
    254-260
    DOI: https://doi.org/10.54097/z4cpez30

  • Respond to the Social Crisis of Aging with Smart Pension

    Shaoze Wang
    261-266
    DOI: https://doi.org/10.54097/4qfv9e88

  • The Digital Intelligence Revolution: A Study of Paradigm Shifts and Driving Forces in the Silver Economy Industry Wave

    Xinyu Wang
    267-272
    DOI: https://doi.org/10.54097/hdx4yk81

  • The Impact of Population Aging on Economic Growth: A Case Study of China

    Jinyu Zhou
    273-277
    DOI: https://doi.org/10.54097/661zka91

  • Comparative Study of the Characteristics of Newly Industrialized Countries and Less Developed Countries and the Countermeasures to the Problems being Confronted

    Yuting Han
    278-286
    DOI: https://doi.org/10.54097/hmxbpw47

  • Analysis of the Impact of Artificial Intelligence on Personalized Marketing

    Yanyu Huang, Sunny Jiang
    287-292
    DOI: https://doi.org/10.54097/e399vc20

  • Analysis on the Commercial Competition Mode of Online Car Rental-Taking Didi and Uber as Examples

    Wenyan Xian
    293-299
    DOI: https://doi.org/10.54097/macnat29

  • Analysis of the Competitive Pattern of New Energy Vehicle Market and the Path to Enhance Enterprise Competitiveness

    Tongrui Gao
    300-305
    DOI: https://doi.org/10.54097/4rs0n479

  • The Differentiated Influence of Digitalization of United Kingdom Manufacturing Industry on Operational Performance-A Comparative Study of Large Enterprises and Small and Medium-sized Enterprises as an Example

    Ruihan Wu
    306-311
    DOI: https://doi.org/10.54097/164bad50

  • The Impact of the Data Age on the Business Value of Innovative Internet Industries

    Siyan Zhou
    312-318
    DOI: https://doi.org/10.54097/7g36jf82

  • The Impact of Crisis Response Decision-Making Chains on Brand Recovery: The Case of Zara

    Dingning Ping
    319-325
    DOI: https://doi.org/10.54097/0tsgk250

  • A Study of Marketing Strategies for Mid-To-High-End Hotels Based on PESTEL And SWOT Analysis-Taking Atour Hotel as an Example

    Shuo Cai
    326-331
    DOI: https://doi.org/10.54097/sr0t7e31

  • Analysis on the Sustainable Development Strategy of Fast Fashion Company

    Yinuo Liu
    332-338
    DOI: https://doi.org/10.54097/76gq0856

  • The Impact of Data Analysis on Business Operations Management and Decision Making

    Yuxin Sun
    339-343
    DOI: https://doi.org/10.54097/wdw04190

  • An Analysis of the Advertising Strategy of Chanel perfume in Generation Z -- Taking Chanel No. 5 as an Example

    Lingxuan Wang
    344-348
    DOI: https://doi.org/10.54097/rhfft185

  • A Study on the Addictiveness of Blind Box Economy Based on Hunger Marketing and Psychological Manipulation Strategies: Taking Pop Mart as an Example

    Yintung Chen, Zimo Zhou
    349-353
    DOI: https://doi.org/10.54097/jxzvna79

  • An Empirical Test of The Dual-Path Impact of mental Accounting Classification on Investment Behavior Bias

    Yihan Wang
    354-361
    DOI: https://doi.org/10.54097/23bxf817

  • Analysis of Consumer Behavior Based on the Theory of Planned Behavior for Exchanging Gasoline Vehicles for New Energy Vehicles

    Jinsong Yu
    362-369
    DOI: https://doi.org/10.54097/wstzxb74

  • Uncertainty and U.S. Stock Index Returns: A Comparative Analysis of Economic Policy Uncertainty, Geopolitical Risk, and Oil Price Uncertainty for the S&P 500

    Hanqing Lin
    370-378
    DOI: https://doi.org/10.54097/s0619516

  • Empirical Analysis and Forecasting of Gold Prices: Based on VAR Model

    Yixuan Fang
    379-386
    DOI: https://doi.org/10.54097/rekgdq17

  • Dynamic Links among Stock Market Index, Purchasing Managers’ Index, and China’s Foreign Exchange Reserves

    Tianyang Gao
    387-394
    DOI: https://doi.org/10.54097/hj2jh189

  • Reshaping Urban Economies through Technological Change

    Peiru Li
    395-400
    DOI: https://doi.org/10.54097/zeyt5x74

  • Analysis of Starbucks China's Financial Difficulties and Response Strategies: From the Perspective of Market Competition and Localization

    Yihan Xu
    401-407
    DOI: https://doi.org/10.54097/gkkcmg70

  • Online Volume Exploration Based on Latent Dirichlet Allocation Model: A Case Study of Xiaomi and Huawei

    Zhuohang Lyu
    408-413
    DOI: https://doi.org/10.54097/4cc72m41

  • The Issue of Goodwill Impairment Behind Mergers and Acquisitions Of Cultural Media Enterprises

    Zihan Diao
    414-423
    DOI: https://doi.org/10.54097/yfzyq822

  • Research on the Marketing Strategy and Price Setting of Road Bicycle Brands: Case Analysis Based on Chinese and Foreign Brands

    Tianrui Chen
    424-429
    DOI: https://doi.org/10.54097/6c7jne75

  • Analysis of the Commercial Operation and Marketing Model of Top Football Clubs: A Case Study based on FCBarcelona

    Minghao Lai
    430-435
    DOI: https://doi.org/10.54097/xkd08p89

  • Brand Building across Cultural Fields: The differentiation Breakthrough of Chinese Fast Food in the US Market —— Taking the Cultural Integration of Panda Express as an Example

    Zhengxin Li
    436-440
    DOI: https://doi.org/10.54097/0kgd8074

  • Brand Cross-Border Co-Branding Breakthrough: Taking Supreme and Louis Vuitton as Examples of Brand Breakthrough Research

    Yue Zhang
    441-446
    DOI: https://doi.org/10.54097/h0hjyg27

  • Balenciaga's Marketing Strategy for Generating Interest among Generation Z Consumers

    Yi Liu
    447-451
    DOI: https://doi.org/10.54097/fvy95s85

  • Correlation Analysis of Social Media Sentiment on Short-Term Bitcoin Price Movements

    Congyuan Shi
    452-460
    DOI: https://doi.org/10.54097/9a86js54

  • The Impact of Social Anxiety on The Catering Industry: A Demand Chain Transformation from Eating Alone to Silent Ordering

    Tianyu Yang
    461-466
    DOI: https://doi.org/10.54097/e819vp50

  • Data-Driven Business Analytics Practices in Haidilao: Artificial Intelligence Applications and Ethical Challenges in Customer Experience Optimisation

    Zichen Lyu
    467-472
    DOI: https://doi.org/10.54097/7924fm72

  • Analysis Of the Impact of social media On Athletes and Their Participation Strategies - Cristiano Ronaldo as An Example

    Zhuofan Li
    473-478
    DOI: https://doi.org/10.54097/41cwxq56

  • Analysis Of Hiring Mechanisms and Salary Structure Management in The National Basketball Association (NBA)

    Yu Peng
    479-483
    DOI: https://doi.org/10.54097/9yfw3y67

  • The Role of Smart Home-Based Elderly Care in Alleviating the Economic Burden of An Aging Society

    Yutong Ni
    484-490
    DOI: https://doi.org/10.54097/g8998e14

  • Study On the Impact of Carbon Emission Trading Policy on Enterprise’S Green and Low-Carbon Transformation——Evidence based on natural experiments

    Nanxi Chen
    491-504
    DOI: https://doi.org/10.54097/zs5ncs34

  • To What Extent Is Education Associated with Greater Household Net Worth for Males in Young Generation

    Yiyang Jin
    505-510
    DOI: https://doi.org/10.54097/6d1f1144

  • An Analysis of Valuation Differences Between A-share and Hong Kong Stock Markets from the Perspective of Investor Behavior

    Yunxi Song
    511-516
    DOI: https://doi.org/10.54097/g9r1p606

  • Analysis of the Impact of Fandom Culture and Fandom Economy on the Sports Industry

    Zixuan Cai
    517-522
    DOI: https://doi.org/10.54097/7f66me73

  • The Current Situation and Development Direction of Sustainable Packaging Practices in the Retail Industry

    Jiajie Zheng
    523-527
    DOI: https://doi.org/10.54097/r36ff231

  • The Impact of Supply Chain Digitization on Operational Efficiency: Pathways, Evidence, and Strategies

    Hance Yang
    528-534
    DOI: https://doi.org/10.54097/ar1wya94

  • The Impact of Digital Transformation of Family Businesses on Employees' Psychological Adaptation

    Yifan Lei
    535-541
    DOI: https://doi.org/10.54097/x5ce0696

  • Decoupling in the AI Era: Can Macroeconomic Fundamentals Predict NVIDIA Stock Returns?

    Haozheng Pei
    542-548
    DOI: https://doi.org/10.54097/95809p49

  • Artificial Intelligence and Marketing Strategy: Opportunities, Applications, and Challenges

    Tianye Chen
    549-552
    DOI: https://doi.org/10.54097/fmjgbe20

  • Analysis of Online and Offline Marketing Approaches in the Beauty Industry

    Xingyan Chen
    553-560
    DOI: https://doi.org/10.54097/p3vqn839

  • Impact Of Artificial Intelligence on Chain Catering Enterprises Operating -Taking Starbucks as An Example

    Jinghan Lin
    561-566
    DOI: https://doi.org/10.54097/1j1zzt03

  • Path Of social media To Promote the Consumption and Brand Effect Building of Trendy Toys

    Jiani Chen
    567-572
    DOI: https://doi.org/10.54097/f3a3fh55

  • The Effectiveness of Limited-Time Discount Strategies in East-West Luxury Markets: A Comparative Analysis of LVMH’s Asia-Pacific and Euro-American Operations

    Qianhui Yang
    573-578
    DOI: https://doi.org/10.54097/2djfqe48

  • Research On the Transformation Path of The Traditional Fitness Industry Driven by The Integration of Physical Activity, Healthcare, And Nutrition

    Xinyan Cai
    579-586
    DOI: https://doi.org/10.54097/arwkpa92

  • Current Popularity of Baseball in China and Its Future Development Value

    Zhenglong Cheng
    587-592
    DOI: https://doi.org/10.54097/na2n4d13

  • Research On Marketing Strategies of Fast-Food Industry in China: Comparative Analysis of Mcdonald's And KFC

    Xinyue Geng
    593-596
    DOI: https://doi.org/10.54097/teaqz630

  • The Commercialization Framework and Marketing Strategies of League of Legends

    Yuntian Li
    597-601
    DOI: https://doi.org/10.54097/amky4a12

  • The Influence of Land Use Patterns on Urban Commercial Street Distribution

    Doudou Chen
    602-607
    DOI: https://doi.org/10.54097/mg4qe120

  • A Practical Study on The Market Perception of The Xiaomi Automobile Brand

    Yuexin Hua , Yue Zhang
    608-614
    DOI: https://doi.org/10.54097/sj68ps63

  • The Impact of Urban Renewal on Sustainable Urban Development

    Yuxiang Mao
    615-619
    DOI: https://doi.org/10.54097/qvk1ts80

  • Using Artificial Intelligence to Solve Urban Planning Problems: Insights from Shenzhen

    Yuhan Cheng
    620-624
    DOI: https://doi.org/10.54097/vx16dx07

  • The Impact of Land Resource Efficiency on Urban Economic Performance

    Ziheng Wang
    625-629
    DOI: https://doi.org/10.54097/zq9taf86

  • Foreign Exchange Risk Management: Chinese Cross-Border E-Commerce Enterprises

    Yihong Cheng
    630-636
    DOI: https://doi.org/10.54097/7y8bwj67

  • Time Series Modeling of the S&P 500 And Quantitative Trading Strategy Optimization

    Cirui Wang
    637-643
    DOI: https://doi.org/10.54097/1fq6f507

  • Digitalization And Enterprise Performance in The New Energy Vehicle Industry

    Jianle Liu
    644-650
    DOI: https://doi.org/10.54097/400r6a90

  • Nonfarm Employment’s Impact on U.S. GDP And Policy Optimization

    Tianyi Luo, Shiyu Wu
    651-660
    DOI: https://doi.org/10.54097/6wzegg71

  • Leveraging Kidulting for Brand Growth: A Case Study of Jellycat’S Emotional Marketing

    Binwen Zhang
    661-668
    DOI: https://doi.org/10.54097/47r8wn58

  • The Path of Digital Transformation of Retail Industry

    Mingwei Miao
    669-673
    DOI: https://doi.org/10.54097/qez9q223

  • The Effect of Artificial Intelligence on E-Commerce Industry

    Ziyang Zhou
    674-681
    DOI: https://doi.org/10.54097/dcj0dc36

  • International Media Pressure and Labor Migration Policy Reform in Authoritarian Regimes

    Hao Cheng
    682-687
    DOI: https://doi.org/10.54097/cvwcs829

  • Research On Nike's Business Strategy from The Perspective of Behavioral Economics

    Tianqi Yang
    688-693
    DOI: https://doi.org/10.54097/54x3qj38

  • Research On Global Economic Trends in The Context of The Sino-Us Trade War

    Hongxiao Pan
    694-697
    DOI: https://doi.org/10.54097/vj8ws513

  • The Impact and Enlightenment of the 2008 Economic Crisis on International Economic and Political Setup

    Jiaao Huang
    698-702
    DOI: https://doi.org/10.54097/t649np23

  • The Impact of U.S. Economic Development on Used Car Prices and Development Strategies

    Bofang Duan
    703-709
    DOI: https://doi.org/10.54097/dsy4jt56

  • The Exploration of Socialist Agricultural Cooperatives from The Perspective of New Economy

    Shuhan Luo
    710-720
    DOI: https://doi.org/10.54097/b7mycs75

  • Coping Strategies and Social Responsibilities in The Context of An Aging Society

    Sichen Le
    721-727
    DOI: https://doi.org/10.54097/ntdwr408

  • Analysis Of the Game Logic and Economic Effects of China-US Tariff Policies

    Ziling Xiong
    728-735
    DOI: https://doi.org/10.54097/0qf9yy43

  • A Comparative Study on The Differences Between the Medical Systems of China and The United States from The Perspective of Covid-19

    Haojia Wang
    736-739
    DOI: https://doi.org/10.54097/kd60ev41

  • The Impact and Strategic Responses of Digital Economy Development on China’s Manufacturing Industry

    Jiaxing Guo, Fanrun Meng
    740-747
    DOI: https://doi.org/10.54097/9vw5m291

  • Research On Supply Chain Management for Engineering Projects

    Shangxu Wu
    748-753
    DOI: https://doi.org/10.54097/w0vpy324

  • Forecasting Carbon Trading in the Green Energy Economy Using Autoformer

    Yangyuanli Xu, Xinhang Ge, Huixi He
    754-763
    DOI: https://doi.org/10.54097/g6t9th07

  • Comparative Analysis of ARIMA and Transformer-Based Models for Gold Price Forecasting

    Ziqi Zhao, Jiaming Huang, Yuhu Xue
    764-773
    DOI: https://doi.org/10.54097/6cjkdf11

  • Research on the Impact of Functions and Management of Second-Hand E-Commerce Platforms on User Behavior from the Perspective of User Experience

    Shuhan Qi
    774-788
    DOI: https://doi.org/10.54097/xyzm8t36

  • Regarding the Valuation Differences of the Same Stock in Different Markets

    Yuheng Chen
    789-794
    DOI: https://doi.org/10.54097/pdk9dz66

  • Emotional and Social Drivers of Growth in Celebrity-Founded Makeup Brands

    Qianyi Wang
    795-799
    DOI: https://doi.org/10.54097/1zpb0s41

  • The Analysis and the Influence of Different Spectator Groups on the NBA

    Junqi Huang
    800-806
    DOI: https://doi.org/10.54097/9hb1kh52

  • Analysis of Fundamental Multi-factor Stock Selection Strategy

    Jinyuan Liang
    807-811
    DOI: https://doi.org/10.54097/s08nyz28

  • Analysis and Research on the Experiences of the China-Myanmar Oil and Gas Pipeline Project

    Zhengyi Su
    812-823
    DOI: https://doi.org/10.54097/dc803t26

  • Comparison of Internationalization of Higher Education in China and the United States

    Kaiqi Song
    824-829
    DOI: https://doi.org/10.54097/kqf41058

  • An Analysis of Government Policy’s Impact on the Macro Real Estate Economy: A Comparative Study of the United States and China

    Zhendong Chang
    830-836
    DOI: https://doi.org/10.54097/nxdwcd12

  • Performing Authenticity Across Cultures: A Comparative Study of Influencer Marketing on TikTok and Douyin

    Ai Zhong
    837-844
    DOI: https://doi.org/10.54097/n12e4281

  • The Analysis of Pop Mart’s Marketing Strategies based on SWOT Model

    Jiayao Chen
    845-850
    DOI: https://doi.org/10.54097/zw69b112

  • Luxury Brands' Online Sales Model in Digital Age

    Jiawei Zhang
    851-856
    DOI: https://doi.org/10.54097/zpmmn659

  • The Impact of Regional Economic and Trade Conflicts on Participants and the Global Economy: A Case Study Based on the China-U.S. Trade War

    Zixian Hou
    857-862
    DOI: https://doi.org/10.54097/dbe0at84

  • Applying the S-O-R Model to Algorithmic Commerce: How TikTok’s Recommendation System Stimulates Impulsive Consumer Behavior

    Jiashan Li
    863-871
    DOI: https://doi.org/10.54097/gm717639

  • A Study on the Marketing Strategies of Emerging Sports Brands: Taking SPO Basketball Shoes as an Example

    Qishu Du
    872-877
    DOI: https://doi.org/10.54097/zzjjhh76

  • The Relationship Between Climate and Local Economic Investment

    Yuchen Li
    878-881
    DOI: https://doi.org/10.54097/92cehy72

  • The Digital Transformation of Fashion Marketing: Strategies, Challenges, and Future Trends

    Xiao Li
    882-888
    DOI: https://doi.org/10.54097/dmyfxe60

  • The Impact of Social Media on Adolescent Anxiety and Depression

    Yutian Hu
    889-894
    DOI: https://doi.org/10.54097/4yeshr16

  • The Impact of Echo-Chamber Exposure Intensity on Gen Z's Brand Identification in the Post-Truth Era

    Jiaxin Cao
    895-911
    DOI: https://doi.org/10.54097/pdpga154

  • The Power and Problems of Social Media Marketing

    Guanyu Chen
    912-916
    DOI: https://doi.org/10.54097/68tj9039

  • A Regional and Cultural Analysis of Tibet's Economic Development

    Xingyuan Du
    917-921
    DOI: https://doi.org/10.54097/ynk3gf23

  • Study on the Effect of Artificial Intelligence Development on Urban Air Pollution: Evidence from 226cities of China

    Yanjun Zhang
    922-936
    DOI: https://doi.org/10.54097/6xfrtj95

  • The Impact of ESG Rating Divergence on Corporate Performance: The Mediating Role of Innovation Capacity

    Zhenzhen Zhang
    937-945
    DOI: https://doi.org/10.54097/x4s13227

  • Sources and Control Strategies of Corporate Tax Risks

    Yueling Hua
    946-951
    DOI: https://doi.org/10.54097/w0rxq185