Analysis of the Competitive Pattern of New Energy Vehicle Market and the Path to Enhance Enterprise Competitiveness

Abstract

This paper takes the new energy vehicle market as the research object, focusing on three key market entities: traditional automakers, new car-making forces, and core component enterprises, and systematically expounds their unique competitive advantages. From the perspective of core competition dimensions, product technology, price positioning, and channel services constitute the three pillars of enterprise competition. Product technology is the foundation driving market development, reflected in the iterative innovation of battery life, intelligent driving, and electronic and electrical architecture; price positioning is directly related to market penetration and brand image, forming a full-spectrum competition from high-end luxury to economical popularization; channel services directly affect user experience, with new models such as direct sales and agency colliding and integrating with the traditional 4S store system. Based on the above analysis, strategic suggestions are put forward for enterprises: automakers should avoid homogeneous competition, accurately focus on differentiated segmented markets, and continuously strengthen R&D investment in core technology fields to build a moat. For the overall development of the industry, it is suggested that the government and relevant institutions should work together to improve the charging infrastructure network, strengthen market supervision and standard system construction, and guide the market from disorderly competition to a standardized, healthy and sustainable development track. This study aims to help relevant enterprises improve their market competitiveness by clarifying the competition context and putting forward targeted countermeasures, and at the same time provide a reference for promoting the high-quality development of China’s new energy vehicle industry.