Current Popularity of Baseball in China and Its Future Development Value

Abstract

Although baseball is a very popular sport worldwide, compared with basketball, football and table tennis, it is still a very niche sport in China. Although baseball does not have a very wide audience in China at present, it has still achieved certain success in international exchanges and is gradually attracting attention. This research investigated the current situation of baseball in China (including the participation rate of baseball in China, media exposure and policy support, etc.). This research aims to assess the potential economic value of baseball in China, including event operation, copyright sales, equipment manufacturing, training markets, derivative product development, etc., to attract commercial capital and activate the industrial chain. This article will conduct an analysis by using both primary and secondary data. Although the participation rate of baseball in China is relatively low at present, it enjoys a high level of loyalty. With the support of policies, its media exposure is gradually increasing. However, the development of baseball in China still faces many problems, including the lack of venues and facilities, the threshold brought by the distribution rules, and the lack of well-known local stars.