The Impact of Data Analysis on Business Operations Management and Decision Making

Abstract

Against the background of the accelerated combination of intelligence and digital economy, the application of data analysis in enterprises is one of the key topics of today's research. Data analysis technology is widely applied in the operation and management processes of many enterprises. However, there are still gaps in research on the impact of data analysis on business operations management and decision-making. Therefore, this paper examines the relationship between the effect of data analysis on enterprise management, operations, and decision-making through a literature review. The study found that the use of data analysis technology played a positive role in the operation process of enterprises; Data analysis can significantly improve operational efficiency and enable enterprises to achieve better development. Improvements in decision-making accuracy and predictive capabilities have also enabled companies to enhance their market position and competitiveness. This paper also puts forward the core scenarios of the application of data analysis in the process of enterprise operation, such as process update, customer portrait management, etc., and the challenges encountered in the process of operation, such as data problems, etc., and the optimization methods of optimizing the link governance system and cultivating excellent talents.