Digitalization And Enterprise Performance in The New Energy Vehicle Industry

Abstract

The rapid growth of the new energy vehicle (NEV) industry has been accompanied by an accelerated wave of digital transformation, which holds significant implications for enterprise performance and sustainable mobility. This synergy fundamentally reshapes competitive dynamics and operational models. This paper investigates the relationship between digitalization and the performance of NEV enterprises, with a particular focus on both the opportunities and challenges it presents. Case studies of leading global and Chinese manufacturers demonstrate digitalization's role in enhancing operational efficiency and customer experience; however, significant challenges are also revealed, including data security risks and the high cost burden on SMEs. To address these issues, the paper proposes a range of strategies, proposes strategic interventions focused on cybersecurity, cost-sharing mechanisms, interoperability standards, and talent cultivation. The research highlights not only the commercial benefits of digital transformation but also its social value in advancing sustainability and innovation in transportation. Ultimately, the findings underscore the necessity of a balanced approach that combines technological adoption with comprehensive risk management, paving the way for resilient and inclusive digital ecosystems in the NEV industry.