Research on the Impact of Functions and Management of Second-Hand E-Commerce Platforms on User Behavior from the Perspective of User Experience

Abstract

With the rapid growth of the global second-hand e-commerce market and the popularization of the circular economy concept, second-hand platforms face challenges such as information asymmetry and weak trust mechanisms during their rapid expansion. Existing studies mostly focus on a single dimension, lacking a systematic discussion on the synergistic effect of user experience elements and the mediating mechanism of "platform cognition". Therefore, this study takes "user experience" as the core and constructs a three-dimensional analytical framework of "Function-Management-Cognition", aiming to explore the impact path of platform functions and management on users' behavioral intentions and the mediating role of platform cognition. By collecting 228 valid data samples through questionnaires and combining linear regression and mediating effect analysis, the study finds that: platform functionality has no direct significant impact on users' behavioral intentions, and its role is fully realized through the mediating effect of platform cognition; platform management has both direct and indirect effects on the intention to increase usage frequency, while its impact on recommendation intention and continuous usage intention is only realized through the full mediating effect of platform cognition. The conclusions indicate that second-hand platforms need to shift from "functional competition" to "cognition construction". By optimizing management measures and functional design, they should systematically enhance users' cognition of the platform's reliability, merchants' reputation, and community atmosphere, thereby driving the continuous improvement of users' behavioral intentions.