A Study on the Marketing Strategies of Emerging Sports Brands: Taking SPO Basketball Shoes as an Example

Abstract

The research deeply discovers and observe a brand called SPO. Its unique method of selling products and marketing strategy attract me to find out its effect on promoting the brand’s fans to follow and purchase their products. What’s more, SPO’s creator coconut’s way of setting and managing the brand is really worth working on, it has found out some main strategies and perfect effect of their promoting way. This research could be used and referred by the sports market in the future, especially those who don’t have a huge market scale. Large-scale sporting events are not only platforms for competition but also crucial mediums for promoting a city's image. For instance, Liaoning Province has significantly enhanced its "Sporting Liaoning" city brand through hosting events like the National Games and marathons, leading to increased cultural tourism revenue and investment attraction. Also, focus on the globalization of brands and products, and strive to have a clear and accurate understanding of the actual situation of brand development, to provide a foundation for the brand's future sports marketing and global development.