Research on the Three-dimensional Ability Training Path of Packaging Design Talents in the Era of AIGC

Abstract

Artificial Intelligence Generated Content (AIGC) technology is revolutionizing the packaging design industry while presenting new challenges for talent cultivation in higher education. This study, based on a university-industry collaboration between Liaoning Communication University and Shenyang Yujun Education Consulting Co., Ltd., addresses issues in traditional training models such as outdated curricula and disconnection from practical applications by establishing a three-dimensional competency development framework integrating technology, creativity, and practice. The technological dimension focuses on AIGC tool applications and intelligent design thinking, the creative dimension emphasizes interdisciplinary integration and critical innovation, while the practical dimension prioritizes real-world project implementation and industry collaboration. Through multidimensional approaches including curriculum restructuring, platform development, faculty empowerment, and innovative evaluation systems, this research explores new models for applied talent cultivation under industry-education integration, providing actionable paradigms for design education reform in the intelligent era.