Vol. 14 No. 1 (2026)

Articles

• Research on Music Festival Brand Marketing -- A Case Study of Gapday Foshan Music Festival

  Yingshang Yao

  1-15

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• Determinants of Global Life Expectancy: A Machine Learning Analysis Using Random Forest Models

  Xinyan Li

  16-20

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• Artificial Intelligence Empowering Education: The Distinction Between Supporting and Substituting Roles

  Xiyue Liu

  21-33

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• Navigating School Choice: How Chinese Parents of Primary School Children Respond to District Housing Policies and Online Information in Northern Virginia

  Yushan Wang

  34-36

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• Analysis of the Possible Issues Caused by the Application of GenAI in Education and the Corresponding Solutions

  Mengjie Yang

  37-42

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• Innovation and Strategic Path of AI Live-streaming Sales in the Digital Economy Era

  Zexi Liu, Chakwang Lau, Chakleung Lau

  43-49

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• The Interplay Between Social Culture and Brand Culture in Consumer Decision-Making: A Decadal Study of Geely-Volvo in China

  Huan Liu

  50-52

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• College Students’ Learning Dilemmas and Solving Paths in the Era of AI

  Kunlong Xiao

  53-61

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• Exploration of Cultural Education Path of Visual Communication Design Software Courses in Applied Universities Based on Intangible Cultural Heritage

  Danni Dong

  62-66

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• The Role of School Environments in Fostering Student Resilience: A Case Study of Tapobhumi School, Kathmandu

  Weiyi Zhang

  67-73

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• Research on the Three-dimensional Ability Training Path of Packaging Design Talents in the Era of AIGC

  Ming Li

  74-79

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• Research on Construction and Operation Strategy of "Industry Customized" Employment Practice Base in Applied Universities

  Xi Wu

  80-85

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• Digital Language Practices within Chinese Immigrant Communities

  Ye Dong

  86-92

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• Deep Analysis of Digital Marketing Trends and Social Media Strategies: Case Studies in Short-Video Promotion, E-commerce Advertising, and AI-Personalized Marketing

  Xi Qiu

  93-98

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• Research on Display Design Practice Teaching under the Background of Ideological and Political Education

  Ming Li

  99-104

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