From "Home Away from Home" to "Where the Heart Belongs": Humanistic Care, Service Ethics, and Leadership in Hotel Branding

Wangjia Li

doi:10.54097/dnzqcr14

Authors

Wangjia Li

DOI:

https://doi.org/10.54097/dnzqcr14

Keywords:

Human-Centered Hospitality, Emotional Experience, Hotel Branding, Service Psychology, Organizational Culture, Customer Loyalty

Abstract

Modern hotel guests no longer seek mere functionality such as cleanliness or safety; they increasingly value emotional experiences, feeling understood, respected, and a sense of belonging. This paper explores how hotel brands can leverage a human-centered philosophy to build sustainable competitive advantage. By integrating insights from cultural studies, psychology, leadership, and service ethics, we analyze how hotels can become emotionally resonant spaces and propose strategies for embedding humanistic values into operations and organizational culture.

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