The Impact of Short-Form Video Platforms on Youth's Cultural Identity and Social Interaction: A Case Study of TikTok

Abstract

The rapid global ascent of short-form video platforms, epitomized by TikTok, has fundamentally reshaped the media consumption and social landscapes for young people. This study delves into the multifaceted impact of TikTok on the formation of cultural identity and the evolution of social interaction patterns among youth aged 16 to 25. Grounded in theories of media ecology and social identity, this research employs a mixed-methods approach, combining a quantitative content analysis of 1,000 trending TikTok videos related to cultural themes with a qualitative analysis of in-depth interviews with 30 active young users. The findings reveal a dualistic influence. On the positive side, TikTok acts as a significant conduit for cross-cultural exchange, exposing youth to diverse global traditions, languages, and lifestyles, thereby fostering a more hybrid and cosmopolitan sense of identity. It also facilitates the formation of interest-based online communities, enhancing social connectivity across geographical boundaries. However, the platform also presents considerable challenges. Algorithmic content curation can lead to cultural fragmentation and the homogenization of aesthetic trends, potentially undermining deep cultural understanding. Moreover, social interactions on the platform are often characterized by performativity and weak ties, which may impede the development of profound interpersonal relationships and occasionally exacerbate feelings of social comparison and anxiety. This study concludes that while TikTok is a powerful tool for cultural exploration and casual socialization, its influence is complex and requires guided media literacy. The insights offer valuable implications for educators, parents, and platform regulators aiming to cultivate a more discerning and constructive digital environment for the younger generation.