Challenges and Optimization Pathways for the Cultivation of Editing and Publishing Talents in the Era of Digital Intelligence

Abstract

With the rapid advancement of technologies such as artificial intelligence and big data, the era of digital intelligence has arrived. China’s publishing industry is accelerating its transformation toward digital publishing, integrated publishing, and intelligent publishing, giving rise to new business formats and job roles. This evolution demands that editing and publishing professionals possess interdisciplinary, innovative, and cross-functional competencies. However, the current talent cultivation system in higher education institutions faces multiple challenges, resulting in a significant disconnect between talent supply and industry demand—a central concern driving this study. Against the backdrop of industrial transformation in the digital intelligence era, this study systematically examines the core dilemmas in the cultivation of editing and publishing professionals in higher education, focusing on three key misalignments: between educational objectives and market demand, between practical competencies and industry experience requirements, and between training cycles and technological iteration. In response to these challenges, this paper proposes optimization pathways from three core dimensions: redefining educational objectives, enhancing practical teaching content, and reforming teaching methods. Specific strategies include precisely aligning educational goals with emerging job requirements, constructing a multi-tiered practical training system, and integrating industry-education collaboration with project-based learning. The study identifies the key pain points and offers targeted solutions, forming a complete research logic from dilemma diagnosis to pathway optimization, with strong practical applicability. The innovative value of this study lies in the fact that it is based on the frontier of AIGC and other digital intelligence technologies, focusing on the precise adaptation of job segmentation needs and talent training, providing a practical reference for the training reform of editing and publishing professionals in colleges and universities, helping to solve the contradiction between supply and demand of talents in the industry, and promoting the high-quality development of the publishing industry and the construction of talent teams.