Research on Innovation of Strategic Management Path of SMEs

Authors

  • Chuling Wu
  • Yue Wang

DOI:

https://doi.org/10.54097/fbem.v10i1.10310

Keywords:

SMEs, Strategic management, Innovative path.

Abstract

 Currently, the characteristics of small and medium-sized enterprises in China are small scale, short capital chain and weak technical background. These characteristics often put Chinese small and medium-sized enterprises at a disadvantage in market competition. In today's constantly changing market economy, a key and challenging issue for the management of small and medium-sized enterprises in China is how they can grow healthily and survive in the long term. Exploring how small and medium-sized enterprises in China can strengthen strategic management is of great significance, and this article discusses the effectiveness and innovation of this path.

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References

Lao Huankun. Strategic management innovation strategy thinking of small and medium-sized enterprises in the new era [J]. Modern Marketing (Information Edition), 2019 (03): 112-113.

Hu Lingjuan. Innovation in strategic management of technology-based SMEs [D]. Jiangxi University of Finance and Economics, 2017.

Xia Jianhua Discuss the lack of strategic management of small and medium-sized enterprises and coping strategies [J] China New Communications, 2020,22 (3): 237.

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Published

18-07-2023

Issue

Section

Articles