Research on the Foundation, Current Situation, and Countermeasures of Rural Tourism Development under the Background of Rural Revitalization: A Case Study of Tantou Village in Wuyi County

Abstract

Against the backdrop of the rural revitalization strategy, the modern rural tourism industry advocating a return to pastoral life has gradually gained popularity. This article takes Tantou Village as an example to explore the construction and development of modern rural tourism. The paper expounds and analyzes the foundation and current development status of rural tourism industry in Tantou Village, revealing deficiencies in promotion, innovation, renovation, and talent. Based on the current development status of rural tourism industry in Tantou Village, targeted and practical countermeasures are proposed, including diversified and systematic promotion, creation of distinctive tourism features, improvement of ancient building restoration, coordinated management of tourism development, and the adoption of a "service-driven model." These measures aim to facilitate new development in Tantou Village's tourism industry and expand its impact from a specific context to a broader scope, providing valuable strategies for the positive growth of rural tourism in the context of the rural revitalization strategy.