Research on Inventory Management of Garment Enterprises

Take Heilan Home as an example

Abstract

The economic recovery after the epidemic is very slow, the recovery of residents' consumption willingness and consumption ability is hindered, and clothing consumption as an optional consumption has been significantly affected. In this paper, the case analysis method is used to analyze the inventory of Heilan Home. The research finds that there are problems of high inventory balance and low inventory turnover in Heilan Home, and the deficiencies in business model, research and development investment, sales channels and too fast expansion are the causes of the problems. Further, the paper puts forward countermeasures and suggestions such as doing a good job in market research, increasing investment in product research and development, strengthening online sales, and keeping close relationship with franchisees. In the case of increasingly fierce competition in the garment industry, this has certain reference significance for reducing the inventory pressure of the garment industry and enhancing the ability of enterprises to resist risks.