Market and Commercialisation of Digital Media Art

Abstract

This paper analyses the current situation and trend of the digital media art market, the modes and opportunities of commercialisation of digital media art, and puts forward the problems in the commercialisation of digital media art: the protection and copyright of art works, the scale and positioning problems, and the cooperation and distribution of benefits between creators and investors. A series of countermeasures are proposed: in terms of protecting the copyright of works, a perfect legal system and regulatory mechanism should be established; in terms of expanding the market scale and increasing consumer awareness, the promotion and display activities of digital media art can be strengthened; in terms of the co-operation and distribution of benefits between creators and investors, a fair and reasonable co-operation mechanism should be established, and the principles and ways of distributing the benefits should be clarified.