Design Study of Characteristic Scuba Diving Tourism in Sanya, Hainan Province

Abstract

In recent years, with the development of diving tourism, the diving tourism industry in Sanya, Hainan Province, China has rapidly emerged. The tourism management department has been promoting and advertising this unique tourism feature, making diving tourism one of the major attractions that bring in more and more domestic and foreign tourists. We have noticed that there is great potential and room for the development of diving tourism in Sanya, Hainan Province, but there are also problems with tourist safety, marketing strategies, and poor management. To promote the development of diving tourism in Sanya, Hainan Province, we suggest the following: First, strengthen the measures to ensure the safety of tourists, including improving the quality of diving tourism services, strengthening the construction of management systems, and enhancing tourist safety measures to improve their sense of security. Secondly, optimize the marketing strategies to increase the awareness and competitiveness of diving tourism products. Thirdly, strengthen management and regulatory measures, perfect management systems, and standardize market order. Fourthly, establish a comprehensive diving tourism plan, design diving routes, and enhance the quality of diving facilities and services. Based on these suggestions, we can enhance the development of diving tourism in Sanya, Hainan Province, increase its economic and social benefits, and raise its level of development significantly.