Analysis of Internet third-party payment based on Alipay mobile payment business
DOI:
https://doi.org/10.54097/fbem.v11i2.12592Keywords:
Mobile payment, SWOT, Related markets.Abstract
As e-commerce began to rise in the early 21st century, mobile payments began to appear in the public eye and flourished in the following decade. However, in recent years, the development of the mobile payment industry has slowed down, and the industry has reached a new turning point. Various mobile payment companies have begun to continuously look for new markets to develop new technologies and seek breakthroughs. As the leader in the mobile payment industry, Alipay is seeking new development opportunities while consolidating its position. How should Alipay adjust its goals and change its business strategy in the future? This article will start with the definition of the origin of third-party payment, analyze how third-party mobile payment evolved from barter exchange to the use of currency and finally formed the current mobile payment method; and then analyze the mobile payment industry. Profit model, how the mobile payment industry develops at home and abroad, and finally use the SWOT model to analyze Alipay's strengths and weaknesses, combined with the company's opportunity and threat analysis, to comprehensively analyze Alipay's current position. Finally, it was concluded that Alipay should shift its focus from target markets to B2B cross-border payment business and establish a risk prevention system in cross-border e-commerce business.
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