The Impact of Consumer Behavior and Product Innovation on Enterprise R&D Decisions in a Macroeconomic Environment
DOI:
https://doi.org/10.54097/fbem.v11i2.12620Keywords:
Consumer behavior, Product innovation, Macroeconomic environment, R&D decision.Abstract
With the intensification of market competition and the continuous progress of technology, enterprise R&D decision-making is becoming more and more important to the development of enterprises. Enterprise R&D decision-making involves product R&D direction, R&D investment, technological innovation and other aspects, which directly affects the market competitiveness of enterprises. However, the R&D decision of enterprises is influenced by many factors, such as market demand, consumer preference, competition pattern, product innovation and macroeconomic environment. These influencing factors affect the formulation and implementation of R&D decisions of enterprises to varying degrees. This paper discusses the influence of consumer behavior, product innovation and macroeconomic environment on enterprise R&D decision. Through the analysis of these influencing factors, the corresponding development suggestions are put forward to help enterprises better cope with these influencing factors and formulate more scientific and reasonable R&D strategies.
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