The Influence and Strategy of User Interaction Behavior in Tik Tok Video Marketing

Wenqing Xie

doi:10.54097/fbem.v12i2.14594

Authors

Wenqing Xie

DOI:

https://doi.org/10.54097/fbem.v12i2.14594

Keywords:

Tik Tok video marketing; User; Interactive behavior; Impact mechanism.

Abstract

With the launch of short video apps such as "Tik Tok" and "Aauto Quicker", the short video industry has shown an explosive development trend, and the commodity marketing model with short video as the media has also grown up, forming a Tik Tok video marketing model and becoming an important link in the marketing of various businesses. This study combines the characteristics of mobile Tik Tok video marketing with impulsive purchasing theory, extracting three stimulus variables, namely promotion discounts, opinion leaders, and entertainment. Based on previous research results, And propose relevant assumptions.

Downloads

Download data is not yet available.

References

Lin B, Chen Y, Zhang L. Research on the factors influencing the re-purchase intention on short video platforms: A case of China[J]. PloS one, 2022, 17(3):10-12.

Zhao T, Lin J, Zhang Z. The Influence of Multi-Variation In-Trust Web Feature Behavior Performance on the Information Dissemination Mechanism in Virtual Community [J]. Sustainability, 2022, 14(3):11-14.

Chen J Y, Lin S J. ANALYSIS OF THE INFLUENCE OF CONSUMPTION ENVIRONMENT PSYCHOLOGY ON RURAL HEALTH CARE CONSUMPTION BEHAVIOR[J]. Basic & clinical pharmacology & toxicology. 2018,62(7):12-22.

Yue B, Sheng G, She S, et al. Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity[J]. Sustainability, 2020, 12(5):289-300.

Ashraf M A, Joarder M, Ratan S. Consumers' anti-consumption behavior toward organic food purchase: an analysis using SEM[J]. British Food Journal, 2018, 121(4):36-40.

Shahmohammadi S, Steinmann Z, King H, et al. The influence of consumer behavior on energy, greenhouse gas, and water footprints of showering[J]. Journal of Industrial Ecology, 2019, 23(7):11-27.

Wang S, Bi S, Zhang Y. Deep Reinforcement Learning With Communication Transformer for Adaptive Live Streaming in Wireless Edge Networks[J]. IEEE Journal on Selected Areas in Communications, 2022,3(1):30-38.

Si Y. Research on the Balanced Relationship between Online Consumer Behavior and E-Commerce Service Quality Based on 5G Network[J]. Mobile Information Systems, 2021, 22(6):29-34.

Chen N, Zhang S, Quan S, et al. VCMaker: Content-aware configuration adaptation for video streaming and analysis in live augmented reality[J]. Computer Networks, 2021, 20(4):10-13.

Chen C C, Chen C W, Tung Y C. Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis[J]. Sustainability, 2018, 10(3):50-54.