Evaluation of Competitive Strategies for Telecommunication Broadband Development in County-Level Cities: A Case Study

Abstract

 In today's digital era, broadband network has become the cornerstone of promoting economic and social development, especially county-level cities have become one of the crucial areas for telecom service providers to compete for market share. In order to deeply explore the development and competition strategy of telecom broadband in county-level cities, this thesis uses SWOT analysis to systematically analyze the advantages, disadvantages, opportunities and threats of telecom operators in county-level cities through the case of telecom broadband in Dengzhou City, Henan Province, and based on this analysis, analyzes the factors such as market positioning, pricing strategy, service quality, and promotional means, etc., and deeply analyzes the current situation and future development trend of the telecom broadband market in county-level cities. The current situation and future development trend of the telecom broadband market in county-level cities are analyzed in depth.