A Quantitative Study of The Impact of Supply Chain Management on Customer Satisfaction
DOI:
https://doi.org/10.54097/vteg6mlsKeywords:
Supply chain management; Customer satisfaction; Service quality; Delivery time; Price transparency.Abstract
With the rapid and drastic changes in the business environment, supply chain management has become one of the key factors for the success of enterprises. This study focuses on exploring the impact of supply chain efficiency on customer satisfaction, with special attention to three key factors: service quality, delivery time and price transparency. Through quantitative analysis, it is found that these factors have a significant effect on improving customer satisfaction. The results show that quality service, efficient delivery and clear pricing strategies significantly improve customer satisfaction. In addition, customer trust has been found to mediate between these factors and customer satisfaction. This study provides practical suggestions for enterprises in supply chain management to enhance their competitive advantage.
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