Study on Data Supply Chain Pricing Decision Considering Network Externalities

Zhicheng Zhang; Yiming Zhang; Weibin Deng; Guangming Liu

doi:10.54097/x2y3aw35

Authors

Zhicheng Zhang
Yiming Zhang
Weibin Deng
Guangming Liu

DOI:

https://doi.org/10.54097/x2y3aw35

Keywords:

Data pricing, data supply chain, network externalities, government subsidies, differential game.

Abstract

Nowadays, data has become an important productive factor in the world. Data as an asset to management and realizing its value are important factors for its flowing smoothly. However, how to price the data scientifically and reasonably has been a difficult and key problem for the data element market development. After analyzing the transaction process of data products from data resource acquisition to production and sales, a three-level data supply chain consisting of data providers, data trading platforms and users is constructed. In this chain, government subsidies for data trading platforms are considered. Based on that, a centralized and a decentralized differential game pricing model of data supply chain under the influence of network externalities are proposed respectively. The impact of network externalities and government subsidy elasticity coefficients, among others, on the two decision models is analyzed from a theoretical perspective.

Downloads

Download data is not yet available.

References

Chen J X, Chen J. Supply Chain Profit Game and Equilibrium Pricing[J]. Chinese Journal of Management Science, 2022, 30(9): 128-139.

Barman A, De P K, Chakraborty A K, et al. Optimal Pricing Policy in a Three-layer dual-channel Supply Chain under Government Subsidy in Green Manufacturing[J]. Mathematics and Computers in Simulation, 2023, 204: 401-429.

Batini C, Scannapieco M. Data and Information Quality: Dimensions, Principles and Techniques[M]. Springer International Publishing, 2018.

Taleb I, Serhani M A, Bouhaddioui C, et al. Big Data Quality Framework: a Holistic Approach to Continuous Quality Management[J]. Journal of Big Data, 2021, 8(1): 1-41.

Li Q X, Zhang J, Huang Y M, Qi E S. Research on the Marketing Strategy of Community Group Buying Supply Chain Based on Network Externality[J/OL]. Chinese Journal of Management Science:1-12[2022-10-04].

Tang F C, Guo H. Pricing Strategy of Platform Competition Considering Crossnetwork Externality [J/OL]. Chinese Journal of Management Science: 1-20 [2022-10-18].

Zhu B X, Ma Z Q, Leon Williams. Research on Pricing and Quality Decision of Information Goods Based on Free Strategy under Piracy and Network Externalities[J]. Management Review,2021,33(9):143-154.