Study on Data Supply Chain Pricing Decision Considering Network Externalities

Authors

  • Zhicheng Zhang
  • Yiming Zhang
  • Weibin Deng
  • Guangming Liu

DOI:

https://doi.org/10.54097/x2y3aw35

Keywords:

Data pricing, data supply chain, network externalities, government subsidies, differential game.

Abstract

Nowadays, data has become an important productive factor in the world. Data as an asset to management and realizing its value are important factors for its flowing smoothly. However, how to price the data scientifically and reasonably has been a difficult and key problem for the data element market development. After analyzing the transaction process of data products from data resource acquisition to production and sales, a three-level data supply chain consisting of data providers, data trading platforms and users is constructed. In this chain, government subsidies for data trading platforms are considered. Based on that, a centralized and a decentralized differential game pricing model of data supply chain under the influence of network externalities are proposed respectively. The impact of network externalities and government subsidy elasticity coefficients, among others, on the two decision models is analyzed from a theoretical perspective.

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References

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Published

21-03-2024

Issue

Section

Articles

How to Cite

Zhang, Z., Zhang, Y., Deng, W., & Liu, G. (2024). Study on Data Supply Chain Pricing Decision Considering Network Externalities. Frontiers in Business, Economics and Management, 14(1), 70-74. https://doi.org/10.54097/x2y3aw35