Research on the Development of Digital Cultural and Creative Industry under the Background of Metaverse

Abstract

The "Three Year Action Plan for the Development of Digital Economy in Jiangxi Province" clearly requires the implementation of a support plan for digital cultural and creative design projects, with a focus on supporting the development of digital cultural and creative enterprises, and building provincial-level digital cultural and creative industry demonstration bases. With the rapid development of blockchain technology and Internet applications, the digital economy has become a hot topic in today's era. Digital collectibles, as an important emerging industry in digital cultural and creative industries, are also developing rapidly. Studying the factors influencing user purchases of digital collectibles plays an important role in the industrialization and efficiency of digital cultural and creative industries. This study hopes to contribute to the realization of the vision of Digital China. This article takes the willingness of users to purchase digital collectibles in the context of the digital economy as the research object. Through a combination of online questionnaires and offline interviews, the influencing factors of Chinese netizens' willingness to purchase digital collectibles are investigated, and the contact and use of digital collectibles by Chinese residents are collected. At the same time, the collected data will be summarized, classified, and descriptive statistics will be conducted, combined with various analysis methods such as cross analysis, reliability analysis, and validity analysis. At the same time, relevant models will be established to analyze the degree of exposure and use of digital collectibles by Chinese residents, as well as the influencing factors of their selection.