Research on Marketing Strategies of China Mobile in the New Media Era

Chuilong Kong; Hongye Liu; Xiaoshuang Yin

doi:10.54097/ddyvrd83

Authors

Chuilong Kong
Hongye Liu
Xiaoshuang Yin

DOI:

https://doi.org/10.54097/ddyvrd83

Keywords:

New media era; China Mobile Corporation; 5G; marketing environment; marketing strategy.

Abstract

Excellent marketing programs can help China Mobile Company quickly open the market and improve the market competitiveness of its products. Based on this, this paper discusses how to optimize the marketing means for China Mobile Company. This paper analyzes the product marketing environment of China Mobile, the effect of marketing at this stage, and the problems of marketing, and finds that the popularization of 5G is supported by policies, and the development of new media promotes the diversification of customers' demand for 5G products, and the market trend of China Mobile's product marketing is good, but the traditional marketing methods such as SMS and telephone are not easy to be accepted by customers, and the effect of product promotion is poor. In this regard, China Mobile can use big data and other technologies to upgrade personalized marketing services.

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