Research on Hotel Rating and Development of Star Rating in China

Abstract

The hotel industry plays an important role in promoting economic growth, creating employment opportunities and providing high-quality services. Hotel rating helps to improve the service quality and market image of the tourism industry. Hotels in China use star rating methods. Since 1988, when the star rating standards were formulated, they have undergone many explorations and practices according to the development of the hotel industry. This study focuses on the development history of China's star rating as well as the current situation. It also finds that there are problems in China's hotel star rating standards, such as lack of adaptability, insufficient fairness, limitations, lack of legal regulation, and homogenized competition. Therefore, it is proposed to put forward corresponding countermeasures in terms of adaptability, transparency, professional quality, laws and regulations of hotel star rating standards, hoping to have a certain reference value for hotel star rating, and at the same time promote the overall development of the hotel industry.