An Empirical Study on the Psychological Impact of 'Internet Celebrity Culture' on Adolescents in Small Towns through Xiaohongshu

Abstract

With the widespread popularity of social media, the culture of internet celebrities has significantly impacted adolescents. This study explores the psychological effects of "luxurious" lifestyle content shared by influencers on Xiaohongshu (Red) on adolescents in small towns in China. Employing both quantitative and qualitative research methods, we investigated how the portrayal of influencer content on Xiaohongshu shapes the values and life expectations of minors. The findings reveal significant differences in values, life satisfaction, and mental health among adolescents who frequently engage with such content. These insights offer a new perspective on the impact of social media content on youth psychological development and provide recommendations for parents, educators, and policymakers on guiding adolescent use of social media more effectively.