An Investigation into Tourists' Intentions to Participate in Traditional Chinese Medicine (TCM) Wellness and Rehabilitation Tourism: Insights from In-Depth Interviews at the Luofu Mountain Tourist Area
DOI:
https://doi.org/10.54097/5ekt5j36Keywords:
TCM health, Rehabilitation tourism, Tourist participation intention, Tourist attraction, Policy orientationAbstract
This study aims to explore the flourishing of TCM (Traditional Chinese Medicine) health and rehabilitation tourism in Chinese tourist attractions and the driving factors behind tourists' participation intentions, with a specific focus on Luofu Mountain. Firstly, by elucidating the background and value of TCM health tourism and the rationale for choosing Luofu Mountain as a case study, the core objective of this research is established: to identify the key factors that drive tourists to engage in this unique tourism experience, providing strategic references for scenic area management and industry upgrades. The research covers a wide range of topics, including tourist demand analysis and tourism product innovation, employing a combination of theoretical construction and empirical research. Multiple methods, such as in-depth interviews and quantitative surveys, are used to gain insights into tourists' motivations and experiences. The article is well-structured, with a highlight on using in-depth interviews to reveal the deep psychological factors influencing tourists' participation intentions and the seamless integration of theory and practice. In the literature review section, this paper systematically discusses the theoretical foundations of TCM health and rehabilitation tourism and the theoretical framework of tourists' participation intentions. It also compares domestic and international research progress to identify research gaps. By comparing Luofu Mountain with international cases, this study assesses its strengths and weaknesses, providing policy insights and improvement suggestions. Methodologically, the paper details a carefully designed sampling strategy and data collection and analysis processes, with particular attention to the data analysis and thematic analysis of in-depth interviews. Based on the case of Luofu Mountain, it reveals the behavioral patterns of tourists participating in TCM health tourism and extracts key strategies for product design and service enhancement. In the policy analysis chapter, the paper deconstructs the effects of current policies on Luofu Mountain, identifies areas for improvement, and proposes a tailored set of policy recommendations. Finally, it summarizes the main research findings, including key factors influencing tourist behavior and optimization measures, while reflecting on the study's limitations and suggesting future research paths.
Downloads
References
Bao, P. (2020). Research on the training mechanism of innovative high-end talents in TCM health tourism (Master's thesis, Jiangxi University of Traditional Chinese Medicine).
Chen, Y., Xu, L., & Zhang, K. (2018). Problems and ideas on the construction of TCM health service center. Modern Distance Education of Traditional Chinese Medicine in China, (06), 53-55.
Cheng, S. (2017). Research on tourist experience management in scenic spots (Master's thesis, Dongbei University of Finance and Economics).
Guo, X. (2022). Research on tourism perception and attitude of residents in ethnic minority areas (Master's thesis, Northwest Normal University).
Hou, X. (2024, April 26). Create a model of counties, towns and villages with Lingnan characteristics. Huizhou Daily, 003.
Hurteau, P. (2013). Male homosexualities and world religions. Springer.
Ji, H. (2016). Research on the relationship between tourist perceived value, place attachment, and environmentally responsible behavior (Master's thesis, Nanjing Agricultural University).
Kim, J. O., & Lee, C. K. (2017). A study on the establishment of a conceptual model of Korean-style healing tourism and analysis of healing effects: Focusing on participants in nature-based outdoor recreation. International Journal of Tourism and Hospitality Research, 31(5), 5-21.
Li, Z., Xia, F., & Zhou, Y. (2022). Exploration on the practice of tourism English translation and local culture in the context of the epidemic -- Take Laomen East Scenic Area in Nanjing as an example. The English Square, (13), 20-24.
Liu, A. (2023). Innovative management and accurate performance help the high-quality development of hospitals. Modern Audit and Accounting, (11), 28-30.
Liu, C. (2023). Analysis of the research hotspots and development trends of TCM tourism. Western Tourism, (09), 1-5.
Lv, Z. (2021). Study on health benefits of tourism based on Healthy China strategic objectives (Master's thesis, Central China Normal University).
Meng, X., Yao, D., & Hu, Z. (2018). Research on the development status and countermeasures of TCM health tourism. Journal of Jiangxi University of Traditional Chinese Medicine, (01), 96-99.
Qin, Y. (2021). Research on "host and guest" public health safety cognition and tourist safety behavior in rural tourist areas (Master's thesis, Guilin University of Technology).
Tang, B., Liang, X., & Zhang, X. (2021). Research on the status quo and development countermeasures of TCM health tourism in Xingtai. Contemporary Tourism, (14), 34-35.
Xie, B., & Fei, H. (2022, October 30). Two drug production techniques were awarded as national and provincial intangible cultural heritage. Huizhou Daily, 002.
Xie, Y. (2015). Ecological migrants: The relocation of China's Ewenki reindeer herders. Berghahn Books.
Xu, C., & Huang, L. (2019). Research on the mechanism of civilized behavior of young tourists in urban parks -- Take Yuelu Mountain Scenic Area in Changsha city as an example. Urban Studies Journal, (01), 43-52.
Yang, F. (2021). Research on the influence of tea culture space on tourists' aesthetic experience (Doctoral dissertation, Huaqiao University).
Ye, Y. (2021). Research on medical tourism destination decision making based on trust bifactor theory (Doctoral dissertation, Zhejiang Gongshang University).
Zhang, B. (2023). Study on the choice willingness of TCM health tourism tourists and its influencing factors based on ETPB theory (Master's thesis, Jiangxi University of Traditional Chinese Medicine).
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
