SWOT Analysis of Curling Clubs: Market Position and Sustainable Development in the Post-Olympic Era

Abstract

The research provides an in-depth discussion on the market positioning and sustainable development strategies of curling clubs after the 2022 Beijing Winter Olympics. Qualitative research methods such as SWOT analysis, interviews and participant observation were used. The study found that curling clubs exhibit significant advantages in terms of training rinks and coaching teams, but at the same time suffer from internal disadvantages such as confusing management mechanisms, a lack of volunteers, and insufficient advertising efforts. External challenges included increased market competition and unbalanced geographical development of the population. The research suggests that curling clubs should strengthen volunteer training, optimise service models, prepare for commercial tournaments, and make full use of the media for publicity in order to enhance market competitiveness and community influence. In addition, it is recommended that clubs strengthen internal management and improve operational efficiency to meet the new challenges of the post-Winter Olympics era and achieve the goal of sustainable development.