Figure Skating Tickets Under Digital Marketing

Abstract

With the holding of the Beijing Winter Olympics and the vision of "300 million people on ice and snow", figure skating has received more and more attention, and the audience and market are also growing, so the research on figure skating ticket marketing is more meaningful. This paper takes figure skating event ticket marketing as the research object, adopts literature data method, system analysis method, combined with marketing theory, to sort out the whole process of figure skating ticket marketing. This paper finds out the main factors affecting the Chinese figure skating event ticket market by referring to the relevant literature on the key word "sports event ticket marketing" at home and abroad. Understand the current situation of ticketing market development of other sports events, and make a horizontal comparison of ticketing marketing. Find out and analyze the similarities and differences with figure skating event ticket marketing, and then explore the sales strategy suitable for figure skating event tickets to improve the attendance rate of figure skating event tickets.