Analysis of Value Co-Creation in Catering Enterprises

Abstract

In recent years, the notion of value co-creation has emerged as a seminal theoretical and practical framework, originating from the evolution of the service-dominant logic (SDL). The concept of value co-creation has been applied to a limited number of industries, including retail, catering, tourism and healthcare. In these sectors, the application of value co-creation has facilitated a more profound comprehension of the mechanisms underpinning this phenomenon. Catering enterprises represent a significant segment within the service industry, characterized by direct interaction with consumers and a high degree of flexibility. This unique advantage is a significant factor in the study of value co-creation. To further understand the characteristics of value co-creation in catering enterprises, this paper employs the analysis of variance method to conduct an in-depth investigation of value co-creation in different types of catering. The research findings indicate that the impact of each dimension of value co-creation varies depending on the time, nature and scale of establishment of the catering enterprise. The findings of this study provide a foundation for the provision of targeted business advice to enterprise management, with the aim of enhancing the management level of the enterprise.