Analysis and Optimization of the Value Chain of H Logistics Company

Abstract

This paper studies the current situation, problems, and optimization strategies of the value chain of H Logistics Company. With the gradual development of the logistics industry, its status has been continuously improved, and value chain optimization has become an important means to enhance the competitiveness of logistics enterprises. Based on the value chain theory proposed by Michael Porter, this paper comprehensively analyzes the core links of H Logistics Company such as procurement, warehousing, transportation, and distribution, finds out its problems in supplier management, warehousing resource allocation, transportation cost control, and service quality improvement, and proposes targeted optimization measures. In the procurement link, H Logistics Company has problems with a supplier evaluation system, poor cost control, and lagging in information construction. It is recommended that a supplier rating mechanism be introduced, refined expense management be strengthened, and information on the procurement process be promoted. In the warehousing link, low resource utilization, poor classification management efficiency, and insufficient technical investment are the main problems. Countermeasures such as optimizing warehouse layout, adopting intelligent sorting equipment, and strengthening employee training are proposed. In the transportation and distribution link, the company has shortcomings in logistics network planning, vehicle scheduling, and service quality. It is recommended to improve it through intelligent path optimization, dynamic allocation of transportation capacity, and promotion of green logistics. This study not only provides a specific path for H Logistics Company to improve operational efficiency but also provides a direction for value chain management in the logistics industry. Optimizing the value chain can not only improve the internal operational efficiency of the enterprise but also achieve cost savings, improved customer satisfaction, and enhanced competitiveness in the market environment, laying the foundation for the sustainable development of the logistics industry.