Reasons for the Failure and Revival Strategies of Garment Enterprises Taking Fuguiniao as an Example
DOI:
https://doi.org/10.54097/fbem.v3i3.297Keywords:
Garment enterprises, Development dilemma, Porter's five forces model, SWOT analysisAbstract
In the era of rapid development of science and technology information, Internet plus has gradually entered the public's vision. The deep integration of traditional industries and the Internet has created a new development ecosystem, and led the "new normal" of innovation driven development. In this context, we chose Fuguiniao, a leading enterprise in the clothing industry that was once popular all over the country, as the research object. Through the analysis of the enterprise's strategy, combined with the industry environment, using the methods of Porter's five forces model analysis and SWOT analysis, this paper finds the reasons for the failure of the garment enterprise, and puts forward the effective strategies to revive it.
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References
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