How to Use Marketing to Create the Four Advantages of Products
DOI:
https://doi.org/10.54097/m80wax20Keywords:
Marketing to create cost advantage, marketing to create product advantage, marketing to create brand advantage, marketing to create channel advantage.Abstract
Marketing is process management not result management, and the most important thing in process management is how to integrate resources to create product advantages and enterprise competitive advantages. So it is very important how to form the competitive advantage of the enterprise through cost advantage, brand advantage, product advantage and channel advantage.
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