“Project + Case” Driven E-commerce Curriculum Reform and Practice

Abstract

With the rapid development of e-commerce industry, the teaching reform of e-commerce courses is particularly important. The purpose of this paper is to discuss the reform and practice of e-commerce courses driven by “project + case”, in order to provide new ideas and methods to improve the teaching quality and effect of e-commerce courses. By following the principles of novelty, practicability, systematicity and consistency in introducing actual projects and cases, students can understand and master the core knowledge and skills of e-commerce more intuitively, and cultivate their ability to solve practical problems. At the same time, the teaching mode also helps to stimulate students' interest and enthusiasm in learning and improve the teaching effect.