Revival Strategy of QVOD Technology Based on SWOT and STP Method
DOI:
https://doi.org/10.54097/fbem.v3i3.337Keywords:
Technology company, SWOT method, STP method, Resurrection strategy.Abstract
Firstly, this paper analyzes the basic situation of QVOD Technology Co., Ltd., such as ownership structure, financing status, service platform, product characteristics and so on. Secondly, it analyzes the main reasons for the failure of the enterprise. Thirdly, SWOT method is used to analyze the enterprise market environment, and STP method is used to analyze the enterprise market positioning and target selection. Finally, it puts forward the Revival Strategy of QVOD Technology Co., Ltd., that is, accurate market positioning, mining core competitiveness, protecting intellectual property rights, rejecting infringement and piracy, abiding by laws and regulations, creating a healthy network, optimizing management structure and strengthening transformation and upgrading.
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References
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