Mechanism Analysis Based on an Extended TAM: How Advanced Technology Drives the Strategic Upgrade of Enterprise Products
A Case Study of China Telecom's OA System
DOI:
https://doi.org/10.54097/eddg1290Keywords:
Telecom operator, OA, TAMAbstract
Traditional telecom operators have a lot of problems in their daily operations and need new technologies to support organizational transformation. This paper presents a qualitative case study approach to analyze the office automation system applied at China Telecom. With a new extended Technology Acceptance Model, this research finds out three main ways in which influencing factors can affect the user’s perceptions on effectiveness and efficiency through adopting the technologies, thus increasing the intention to adopt, as well as facilitating organizational change initiatives. Our results add to knowledge on digital innovation in organizations, providing also practical implications for communication service providers.
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