Research on the Mechanisms and Paths of First-Time Launch Economy Empowering Consumption Upgrading

Abstract

Against the backdrop of the deep integration of consumption upgrading and supply-side structural reform, the "first launch economy," a new economic form centered on new product launches, first store openings, and business model innovation, is becoming an important engine for activating the consumer market and promoting the upgrading and expansion of consumption. Based on consumer economics and innovation theories, this paper defines the core connotations of the first launch economy and consumption upgrading, as well as their intrinsic relationship. It systematically analyzes the transmission mechanism by which the first launch economy empowers consumption upgrading, and, considering the current challenges in its development, proposes targeted optimization paths. This provides theoretical support and practical reference for promoting the high-quality development of the first launch economy and facilitating consumption upgrading. Keywords: First launch economy; consumption upgrading; transmission mechanism; optimization path.