Research Status and Frontier of Closed-Loop Supply Chain Pricing for New Energy Vehicles

A Visual Analysis Based on CiteSpace

Abstract

With the explosive growth of the new energy vehicle industry and the continuous advancement of the global "dual carbon" goal, pricing in the closed-loop supply chain of new energy vehicles, as a core issue of resource recycling, has become a focused research hotspot in academia. To grasp the research status of closed-loop supply chain pricing for new energy vehicles, this paper conducts a visual analysis of relevant literature from the CNKI database between 2015 and 2025 based on the bibliometric tool CiteSpace, in terms of publication trends, highly cited papers, and various knowledge maps. The study shows that relevant research in the past decade has undergone three stages: the initial exploration stage (2015–2018), the policy-driven development stage (2018–2022), and the in-depth technology integration stage (2022–2025). Research hotspots have evolved from traditional static pricing models to dynamic decision-making systems and multi-party game coordination mechanisms empowered by technology. Although certain achievements have been made in current research, a unified theoretical framework has not yet been established. Future research should further focus on interdisciplinary integration and empirical research, continuously improve the relevant theoretical system, and promote practical innovation in this field.