Problems of Chain Store Distribution Management and Countermeasures
Keywords:Chain stores, Distribution management, Problems and countermeasures.
This paper presents a detailed analysis of the current situation of distribution management of the famous H chain stores in China, and comes up with a series of existing problems, such as: market distribution, coverage degree, old information system and lack of a large number of excellent talents in distribution. According to the excellent experience of foreign chain stores and combined with the actual situation in China, the countermeasures and suggestions of distribution management of chain stores are proposed, hoping to learn from these relevant experiences and make the enterprise have better development.
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