Impacts of Corporate Business Tactics on Maintaining the Competitiveness of China’s Automotive Manufacturers During the Covid-19 Pandemic
A Case Analysis of Jiangling Motors Corporation Ltd
DOI:
https://doi.org/10.54097/fbem.v7i2.4888Keywords:
Business strategy, Enterprise competitiveness, Marketing strategy.Abstract
The purpose of this study is to investigate the impacts of corporate business tactics on maintaining competitiveness of China's automotive manufacturers during the Covid-19 pandemic. A case analysis of Jiangling Motors Corporation Ltd. was conducted. Data were collected from Jiangling's yearly financial reports between 2019 and 2022, and from a questionnaire administered to 62 participants from the company. The data was analyzed through SPSS, and the findings suggest that Jiangling has been able to maintain its competitiveness despite the Covid-19 pandemic due to a number of factors, including its focus on innovation, cost-effective production, and flexible marketing strategies. The study provides insights into how other automotive manufacturers in China can maintain their competitiveness in the face of crises such as the Covid-19 pandemic. Overall, the objective is to investigate the impacts of business tactics on maintaining the competitiveness of China's automotive manufacturers during the Covid-19 pandemic. The researcher will use Jiangling Motors Corporation Ltd. as a case study to examine how different business tactics can help a company remain competitive in the post-pandemic market. Given the limited scope, this research cannot be generalized to all automotive companies in China. However, it can provide valuable insights into how some companies are successfully adapting to the post-pandemic market.
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