Analysis of the Competitive Dynamics of The Chinese Medicine Industry Based on The Extended Diamond Model
The Example of A Long-Established TCM Company
DOI:
https://doi.org/10.54097/fbem.v7i2.5060Keywords:
Diamond model, Chinese medicine industry, Business management.Abstract
At present, the shift of China's new crown epidemic policy provides new opportunities for the medical consumer market, and TCM enterprises need to re-optimize their production structure and improve their competitiveness. This paper takes the old TCM enterprises as an example and extends the original diamond model in order to analyze how TCM enterprises can preserve their competitiveness in the new market environment.
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References
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