Research on the Competitive Strategy of Cement Industry in the Period of "14th Five-Year Plan"
Take Huaxin Cement Co., LTD as an Example
DOI:
https://doi.org/10.54097/fbem.v8i3.7451Keywords:
The 14th Five-Year Plan Period, Competitive strategy, Cement industry, Huaxin cement.Abstract
China's economic and social development made brilliant achievements in the 13th Five-Year Plan period. During the "14th Five-Year Plan" period, the cement industry is faced with the new topic of "comprehensively deepening reform". At the same time, with the rapid development of digital economy, enterprises should develop appropriate competitive strategies in order to enhance their competitive advantages and obtain sustainable development. This paper adopts Porter's five forces model to discuss the typical enterprise in cement industry, namely Huaxin Cement Co., LTD., analyzes the competitive environment of the company, and then puts forward certain conclusions, in order to provide some reference suggestions for the realization of high-quality development of the industry.
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