The Impact of Digital Economy on Circulation Efficiency: Empirical Evidence from China's Postal Industry

Abstract

With the rapid development of digital technology, the traditional economic operation mode has been completely changed. Digital economy has become a new driving force for world economic growth. In the context of the new development model, accelerating the development of digital economy, deepening circulation reform and improving circulation efficiency have important theoretical and practical significance for stabilizing the national economic cycle. In order to explore the influence of the development of digital economy on the efficiency of circulation industry, this paper firstly expounds the basis of dividing the circulation industry from the theoretical level based on Marx's circular economy theory, and puts forward the mechanism of the influence of digital economy on the circulation efficiency. The DEA-Malmquist model is used to calculate the productivity of the total factors of the postal industry to represent the circulation efficiency. The regression results show that the development of digital economy has significantly improved the circulation efficiency of China's postal industry.